Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Good Search · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I listen to so many podcasts and love to share episodes/shows, but sometimes my friends on social media just aren't interested in that. I love the Goodreads app for sharing, rating, reviewing, and discussing books and I wondered if there was such a thing for podcasts. A quick google search lead me to Goodpods. I've been listening to all my podcasts here for 2 months now and I love it! I get suggestions in my feed and interactions with people who are interested in different shows. I love the "List" feature so I can save and organize my favorite episodes by topic. More people need to get on this app!
Too often do podcast players lean too far to an extreme. Either they have an outdated and buggy user interface and have the fantastic customer service of a small team, or the user interface is sleek and modern but the customer service is an unreachable corporate wall. I’m happy to report that Goodpods is the sweet spot and offers the best of both worlds. The interface is great, though of course there’s always room for improvement. And that’s where their customer service comes in. Goodpods doesn’t wait for problems or shortcomings to catch up to them; rather, they are very open and transparent about their desire to improve. On social media, almost daily, Goodpods will ask what it is that users or potential users would want from their podcast service to make their experience better. And I’ve noticed that the things people say are implemented in the app and on the website almost immediately! This is the podcast player for you. And if it’s not, be sure to let Goodpods know, because they’ll do their absolute best to accommodate your needs. Well done, Goodpods.
I was never a podcast listener. After I began traveling heavily for work I quickly tired of both the radio and my music playlists. So, I decided to look at podcasts. Frankly, I really didn’t know what they were. My impression was they were essentially books on tape, which is great but I didn’t need more of those. Also, I didn’t know where to find a podcast, never mind a podcast that might be of interest, or how to play it. Enter Goodpods! This app is awesome. It’s my Instagram or Twitter feed for podcasts. It curates by series and episodes (which is really helpful), and allows me to cut through having too many choices and find what I want quickly.
Smart discovery and easy listening. Discover your next favourite show and enjoy podcasts the way they were meant to be: simple, smart, and seamless....