Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kitco Metals Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Something changed with a recent update, all the historical price charts on the app stopped working. However, I wrote about the issue in my review of the app, and amazingly KITCO or their software developer corrected the errors. I’m happy to restore 5 stars and say this is a great app again!
In the old version I could see all what I want without having to scroll up and down, but now to see exactly the same info I have to scroll ... why missing with that great feature, ( for me, I care mostly about 5 things : price of Gold, Oil, USD index, DJIA index, and S&P 500, try to see those 5 in the old version and compare it with the new version to see what I mean ) One noticeable improvement that I like so much in the new version is that Icon price notification, that’s certainly a great idea. Thank you for all your great efforts and hard work, and certainly for this great App.
Overall I’d say this is a really good app for tracking the metals market, but to be a great app a couple more features are needed. 1) The ability to increase font sizes would really be helpful for those using an iPhone vs an iPad. This could either be through use of dynamic fonts controlled thru iOS or a built in app settings. It’s really hard on older eyes especially the news articles. 2) The ability to customize the widget, it would be great if I could select what I want to track. As an example, I’m really not interested in the price of crude oil, if I could replace crude with platinum or palladium that would be great. I know I’m being picky, especially on a free app, but adding these features would definitely make this a true 5 star app. Thanks
Kitco’s new and improved, award-winning* Gold Live!, gives you access to the latest market price quotes, charts, precious metals news and expert opini...