Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ember Technology Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Does the basics but it’s not good enough on suggestions for active travel (walking/wheeling and cycling). For example, it does not suggest using the Deeside Way, instead sending me on Great Western Road on my bike, which I would actively avoid normally. Suggestions need to be sensible and present various options that could cater for both experienced cyclists (most direct way) to less so (most traffic-free routes). UI looks good, only thing is (more UX) that it should be possible to go straight into a search, even if outbound time has not be entered (the app should set time as ‘now’ automatically).
Waste of money making this app
There are only First Bus routes and times displayed
The GoABZ journey planner app is designed to help people travel about Aberdeen giving them the best travel information straight to their smart phone....