Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marandy Data Communications (UK) Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Seemed like a good idea in the absence of Uber in Aberdeen…but it’s a poorly designed app of little use. No reg number of car, no real-time location of your ride. You have to enter credit card when adding app but still need to pay after the ride. Tried to pre-book car only to get the ‘too busy’ message before app pretty much died. Ended up calling a cab.
I had booked a taxi to take us to a wedding on the app which turned up on time and everything was fine. We then booked a taxi for the way home. When it came to the time we were going home the app had cancelled the taxi. We phoned to ask why and we were told we must have cancelled it and that they have no control of the app. The woman was very rude on the phone and said they had no drivers and when I asked what to do as we were now stranded at a hotel in middle of nowhere she said try someone else and hung up!!
App is useless booked a taxi to pick me up after a night out booked it in plenty of time (12 hrs before hand) to pick us up. Finally arrived at the meet up point with 20 minutes before pick up time after my boyfriend helped me get there after getting my drink spiked, taxi didn’t show up boyfriend phoned them to ask where it was and explained i might of been spiked so will need to get home, rude guy on the phone said they don’t let anyone book for early hour deliveries and hung up, when I have used this app once before and had no issues, they are utterly useless and never recommending this company to anyone.
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