Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MWM · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m confused to why this app is still trying to take money out of my account when the free child they gave me ended and I unrenewed my subscription the point of my money if I don’t even use the app anymore??
I waited 10 minutes for it to finish and when I went to check on it it wasn’t there anymore.
I’ve never had so much fun with pictures of myself. Amazing app must try. You won’t be disappointed. Susan O
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