Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗GLOVent Solutions (PTY) LTD · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really in 2019?
Please get a user experience expert next time you update the app. User flow is horrible and design can be better. Bugs is also an issue.
Even SA Home Affairs are inspired by just how awful this app is. Full of bugs, as user friendly as a proctology exam by Erik the Largehanded Viking. Can’t wait to never ever use this again and warn everyone, including the homeless, to never use this ridiculously poor excuse for a piece of software.
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