Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Great Lakes Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It is impossible to set up automatic payments on this app because it will not recognize acceptance of their agreement in the application. This is not the only problem area of this type with this app. And this is not just on one or two Apple devices. This inability of the application to accept responses is a LONG REOCCURRING PROBLEM THAT IS CONTINUALLY IGNORED BY THEIR SUPPORT PEOPLE! I have been with this credit union for decades but unfortunately with the changing times they have allowed themselves to slide into a backwater institution in a world run by digital internet devices that they cannot seem to master. May be time to move to a more cutting edge credit union that employs more aggressively involved up to date software technicians that have more interest in their craft and knowledge than just being on the payroll. There are all kinds of customer service that gains trust and profit and in this area the board members have failed in their selection.
There are several basic things that are not available as are on other banking apps such as use Zelle or create scheduled transfers or have change rounded up and put into a savings or Roth. Also I have to set up the mortgage that I have at GLCU in the bill pay in order to pay it when it should show up automatically as one of my accounts and be able to transfer funds to it. I have needed to reset my password and the only way I was allowed to do so is go to a branch which of course has terrible hours if operation. The one very good feature that the app has is the quick balance.
I have been a member of this organization for over 25 years. It is very reliable and consistent in the top performer in the financial field. Even though I do not live in the state of Illinois I am still remember perform all of my banking and financial needs with Great Lakes credit union. Thank you for over 25 years of faithful service.
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