Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Glacier Hills Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Just opened a checking and savings account at GHCU earlier today. I prefer everything electronic, so I went to download the app when I got home. I always check the ratings and reviews to see what I’m in for. I was surprised to see the number of 1 star reviews. Surely this was the worst banking app ever! Just finished customizing my user info, and even established external links to 2 other banks I use. Everything worked fine. Don’t let all the bad reviews fool you.
This is the worst bank app! To Confusing and less features than the other one. Complete down grade of an app! Can’t even name your accounts (loans, savings, checking etc) Honestly makes me want to go else where.
This app is by far inferior to the previous app! It makes me want to change banks all together. It is vague and my accounts are not named. I paid on my credit card, and it didn’t even show that I paid. You can’t transfer money to another person’s account anymore, which was very convenient for my husband and I. I can literally go on and on. I’m so disappointed, and now I have to drive to the bank because it won’t let me log in anymore and I can’t get through to ANYONE!(I imagine that’s because I’m not the only one that’s complaining) I’ve called multiple times, and while I waited I was hung up on. The app before was just fine, I don’t know why it was changed to this crap.
Manage your finances anytime or anywhere your journey takes you. With the mobile app you have access to your accounts and Glacier Hills Credit Union s...