Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aakaash Soni · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Impossible app. Used the app for perhaps 3 minutes or less. Got 4 pop up ads, followed by a video ad and after, it lead me to another ad screen to exit out of. There wasn’t an x at the corner. Instead, there was a text banner saying ‘return to gif maker’ or something like that. App crashed right after I pressed return. Opened it up again, tried to select a video. Gave me an ad screen while it claimed it was loading, only to have it crash again. TLDR: couldn’t make a single thing, tons of ads, multiple app crashing. Will be uninstalling.
GIF Maker - Video To GIF! :- GIF Maker - The easy way to create GIFs from your video, multi images, or live photos. Adjust gif speed and apply filte...