Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jason Lovett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have to say, this app is really cool. By that I mean that when I went offline for a few hours and came back on the app it said “while I was offline…” and it gave me gems! I was surprised. Another thing, I got my favorite skin huggy wuggy! I also didn’t have to watch an ad to get it. (Huggy wuggy at the start? Small? so adorable!!!!)
So I got this game thinking it will be fun but I got so much glitches when I try to get a character it disappears when I go off the game the game is not the worst but not the best
I mean the game is pretty basic, same levels same agenda. The only thing I’m upset about is every time I unlock a character it somehow disappears every time I close out of the app? I unlocked huggy, it and Freddy and they’re all gone. Im just left with the base character
You're a scary ghoul! Evolve from a beautiful maiden into a fearsome ghost!