Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Strange Mesa · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This game is too addicting! My GF probably hates it, but here’s my new new relaxing, pass the time game that’s taken over my life when I’m sitting on the couch or laying in bed before falling asleep.
This game is genuinely entertaining and doesn’t ever get boring… which is actually a really big problem because my husband and I can’t stop playing it!!! I need to remove it from my husband’s phone so he can re-engage with the world around him.
I spent 15min getting a very high score, and when I made a mistake it didn’t let me pay to undo!
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