Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fun Things · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Within 50 miles of DC and Baltimore this app could not cost me up with energy ONE item.
I was looking for fun things to do around me. I was hoping/expecting to see things I've never considered. All it lists around me is laundromats, gas stations, grocery stores... pretty much any store. this is the exact same thing as opening up google maps and seeing what is around me.
So it's obviously a work in progress still, maybe even in beta or just out of beta. Just need to establish that as a context to appreciate it in. My suggestions for improvement are: don't force the user to select a home city from a limited list. Use their location. Also, make sure that the user is returned to the place on the map he was viewing when he went out of map view and back. Keep up the good work. It'll be great when finished.
Fun Things is an easy to use, free app that helps you find fun everywhere and get access to live real-time local deals! Never be bored again! From out...