Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ForeFlight · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Really like the ForeFlight Passenger app. Came in handy when our aircraft’s Airshow System broke. Glad that one can airplay it from an iPhone to an Apple TV, but would like to see Passenger app available on the Apple TV too in the future. Minor complaint - the Remaining time and ETA are not accurate during initial climb out, when re-routed nor on radar vectors to final. On climbout it initially indicated 11+ hours remaining time shortly after takeoff (for our 5 hour flight). Once at cruising altitude/speed, the remaining time and ETA got more accurate (within 15 minutes of our aircraft FMS remaining time). During re-route, Remaining time grew to an hour off before I thought about using the Direct To feature on ForeFlight then re-pushing the data from ForeFlight to Passenger app manually. During approach phase, the Remaining time indicated 8 minutes remaining abeam the airport, but the time grew higher as we were vectored to the other side of the airport to intercept a 10 mile final. Even though we eventually flew the final approach track loaded in ForeFlight, the Remaining time kept increasing (to 31 minutes remaining on a 5 mile final to land) before I turned the app off. Passengers commented they could see E-mail pop-ups on the Passenger app screen.
Innovative lunch and application that meets a specific need. Giving it five stars for the idea. Love the simplicity and how you kept the layout clean from clutter. There are a couple of improvements that you might consider for the next update. My wife is constantly asking me what’s that road, what’s that town, what’s that mountain, or what’s that lake. It be nice for her to have layers on the map that she could look up that information first hand. Also, It would be nice to be able to send an invite within the app for people to download Passenger directly without having to search for it.
My spouse has been bugging for years for an app like this! We just tried it for the first time yesterday with mixed results. Didn’t realize that I had to have the app loaded on BOTH my iPad and wife’s iPad for it to become operational. Logical - but was not intuitive for me while in-flight. Also it needs to absolutely include street map graphics so non- aviation pax are able to determine geographic location while in the air. 5 star upgrade when this happens.
Passenger is the companion app to ForeFlight Mobile that answers the question “Are we there yet?” Built on ForeFlight’s high-performance map engine, P...