Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ford Motor Co. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve had a lot of problems with this app not wanting to load up my vehicle or freezing.
This is the worst app . Can’t even Login gets stuck on the login screen. Come on Dord spend some money and make a better app!
The app does not refresh after opening. So it shows the vehicles location from when the app was first opened. Forcing the user to close out of the app when refreshed locations are needed. The app offers no trip history where as the full website offers trip history after navigating thru too many tabs. But I don't always want to use the full website which requires lugging out my iPad or sitting at a desk top. It would be nice to review trip history thru app. App also does not offer the option to stay logged in after a certain amount of inactivity.
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