Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Choice of Games LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I've done a few of these now and I'm really enjoying them! This particular one had an unusual answer to what was wrong with the house. I didn't like the forced choices however. You are made to play as a fearful employee, and as a total skeptic of ghosts. You aren't given many chances to care about anyone but yourself really.
I remember the first 'choice of' game I played was quite dumb a few years ago. All the options seemed to be fairly useless and didn't change/or progress the story at all. It was mostly annoying because these stories have a decided future no matter what decision or choice you make. Not to mention most of the choices just don't seem...human. Like why the friz would someone continue selling a house if they know it's haunted and causing ruin to everyone's lives?! Anyway I did like the slight humor in some parts. It really psyched me up. Otherwise the main character isn't likeable, the story lacks depth (previous occupants and why the house wants to eat people maybe?!) I would probably pay for a sequel with a better main character and a deeper far more interesting story!
Yes, that's honestly what my complaint is. In this game, you play a snide and stressed out real estate agent. The first problem is that the thing is written so well that it can easily stress out the player, but what's worse is that the game already has your personality written to be a snide, dishonest, stressed out real estate agent who appears to only care about saving his spot at what he knows is a terrible job. Never is there an option presented to simply refuse to allow people into the house once you confirm that its haunted, and personally try to remove the spirits. Your only goal is to trick people into that house while getting money out of them. Perhaps I simply missed crucial choices, but this was my impression after a few play throughs.
It's your job to rent out a haunted house before your tyrannical boss has you fired! It's an interactive novel where your choices control the story....
| Name | Price | Type |
|---|---|---|
| Restart the Game Once | $0.99 | One-time |
| Remove Advertising | $4.99 | One-time |