Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Farmers & Merchants Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app works okay for most banking related activities but its like some things arent thought out or the bank just feels like people will deal with. Prime example is the messaging part of the app. This should be used for messaging customer service but instead it has turned in to another marketing arm for the bank with no way to turn off said messaging. Another issue i have is MFA/2FA support. Texting is the only option. Im sorry but in the modern era when have way better options. On the positive side at least this app doesnt have one of those terrible virtual assistants.
I don’t like that I can’t see all my accounts without having to swipe right and keep swiping until I get to the one I want. And I have to click the account and then click transactions to see them. Obviously, I want to see the transactions if I click on the account. It just seems like a lot of clicking here and there to get to a place that used to be much simpler to get to. Best regards!
I have had the opportunity to have used more than 5 banks in my lifetime and without a doubt, F&M is hands down THE BEST BANK that I have ever had the pleasure of banking with. Superior customer service and products, too!
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