Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Subramaniam Karthik · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The light is awesome and the app has great functions. However lately after the light has been on for awhile I have been getting pop-up alerts on the WiFi being changed even though it has been on the same WiFi for quite awhile now. That’s a bug that needs to be squashed immediately.
Your app is broken. When I connect to the lightbulb WiFi (LEDnetxxx or whatever) and go back to the screen where you used to be able to put the bulb on to the real WiFi network, it sits there acting like I’m not connected to the bulb’s WiFi when it clearly is. Impossible to use right now.
Overly complicated procedure, and the app keeps dropping lights that have just been added to a WiFi network. The developer needs to hire someone who speaks English to write the documentation, too.
Flux WiFi smart bulb is a revolutionary new light bulb that changes the way you see light. And with the new Flux WiFi Pro app, you can add, configure,...