Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Matthew Williamson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I purchased the premium on this app some time ago and greatly enjoyed it! For the time that I had it, it was more than worth the purchase. Everything was open and there were no ads: that was up until I updated the app. Once I did so, everything became locked behind “keys” and I was forced to watch ads to unlock more items despite having paid for the premium previously. And no matter how hard I try, apple refuses to refund me and refuses to recognize my reports that this app ripped off paid users. Yes, I understand that it may have only been $2.99, but it’s the principle of not sidelining your paying customer(s) by suddenly making everything they paid for not available. DO NOT DOWNLOAD OR SUPPORT THIS APP. EDIT: The app creator stated for me to click “restore purchase” in order to get my premium back. That would be an amazing option if it actually existed in the app. I scoured the app, watched an ad, clicked everything I could, and there is no restore purchase.
A few weeks ago, I gave this app a 5-star rating because it was actually pretty awesome. However, this app is horrible now because of the new update. For over half of the symbols, you now need to watch a 30 second ad. That’s hours of ads just to unlock some of the symbols! You also cannot see the symbol to the left of the screen before you use it on your flag because it’s blacked out. Yeah, this app has completely turned the other direction. Very disappointing. I’m going to recommend for the developer(s) to remove at least half (better off more) of these persistently annoying ads from the symbols, and to make the symbols visible on the left before they’re put on the flag. Again, ads ARE necessary for the developer to make revenue, so it’s understandable why there’d be some ads. But when ads are used excessively too much, like in this situation, it makes the app far, far less enjoyable, and not even worth downloading.
This is a really fun app and have made my own personal flags on this app, but there is a minor... problem. When I try to make a flag look good in logo makers so that I can detail my flag, the flag’s emblem is not exactly centered on the center setting for it, having to fine tune my objects to fit the accurate latitude for like saying frames. Also, the flag options are very scarce and even I couldn’t make the USA flag because there isn’t any option for it. The graphics and the options panel is nit appealing and needs some sound and more graphics. If you do add that, then I will give you more support.
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| Name | Price | Type |
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