Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗News-Press & Gazette Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It’s Hillery storming right now, and I saw the ad to use this app. First i checked was the alerts, and the app is saying there are no weather alerts, despite the television telling us to stay home and the rain is going to get worse. I’m going to try this until the next first alert warning on tv, and then hopefully this will be in synch
Name makes it hard to find in App Store
This app functioned great until the latest update. Video forecasts are no longer available and even the ‘list’ of them is usually not updated in a timely fashion. For the “breaking news” station this is unacceptable.
First Alert Weather delivers complete weather information for Palm Springs, Indio and surrounding Coachella Valley communities. The weather teams from...