Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Eric Marschner · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not that cool
You don’t have to be a child to benefit from this. It’s terrific.
My 5 year old loves to beat the clock and is so proud of himself when he successfully completes a level. I am truly amazed at how quickly he is learning math with this app. Only problem is, is that I downloaded the extended pack and now the program keeps crashing if I scroll down to far where you select the levels.
Practice math skills and learn about animals around the barn! * Addition & Subtraction Edition is perfect for grades K-3 but still challenging and fu...