Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Jesse Potter · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is simple yet very entertaining! I use this app to keep my 1yr old busy and he can sit there long enough for me to get some things done. Sometimes I poke at the screen too when he’s on it, there’s something very zen about it as well!
I was looking for an app that I could use to celebrate my sons homework victories and I found this. This fireworks app is simply awesome. Just tap and you get fireworks. Spam the screen and you get a finale. It is perfect. I could lose myself for hours here.
Fun app to use if you're bored, and cool to give to little kids. My only suggestion would be is change the logo...I thought it was still installing!
This app was created for my infant son. Tap the screen and watch the fireworks explode! To make this app baby proof extra buttons and menus have been...