Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Fidelity Deposit & Discount Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Ever since the update the app has been so slow. The old version everything was fast and smooth, this one just isn’t great. Takes forever to load. I also hate that all the deposits and transactions are all black. It was easier to keep track of deposits when they were green, it just made more sense. And the balance under each transaction is gone whether it was pending or not !! What the heck!!! I like to see what the balance would be for everything. I think others would agree with me too on this.
Very good improvement, please with the website
Why is everything so garishly bright? Is there no dark mode? I miss the white-over-dark grey with swaths of dark emerald of the previous version. This one is sterile and moreover an affront on the retinae. Also, it's gonna take quite a while to figure out where everything's been moved to. I'm surprised there's no in-app guided tour for reorienting users who had to make the jump, or for anyone, really. I still haven't found the "Manage Travel Plans" feature and begin to wonder if it got the axe for whatever reason. EDIT: Finally found it stashed away under "tools", like it was some kind of addendum or afterthought. Again, a guided tour would go a *long* way.
The Fidelity Bank mobile app provides simple but powerful anytime account management from your smartphone or tablet....