Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Fairfield Electric Cooperative, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App doesn’t even work anymore. It’ll open, and then immediately crashes. No point in even having it anymore because you have to find the website, login, and pay that way. What’s the point?
I’ve had the app since about 2018. Out of the blue last month, it stopped working. I uninstalled and reinstalled and the same issues occur. It gives off a notification, I go to check it and the app opens and then closes right back. I haven’t been able to post my bill via app since or find this “notification”.
The update Usage Graph is not helpful. Previously I could see exact kWh usage per day, now I can only see bars that do not specify exact usage per day. Only one/two axis' are listed as "50kWh" or "100kWh". I don't want to know if we used somewhere between 50-100kWh, I want to know if we used 65, 72 or 89...
Our Mobile App is designed to give you fast, secure account access so you can easily manage your account details, view your bill and your account bala...