Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Luke Jackson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This was a 5 star app, but now it doesn’t work with current iOS 13.3 update. App shuts off when phone goes into lock mode. I will change to 5 star when fixed.
You fixed this problem from October but the fan completely stops when my phone goes to sleep.
I love this app but recently it crashes every time I open it.
Fall asleep to a fan. This app makes fan noise as you sleep. Fans were all recorded from real fans. Sleeping to a fan noise helps you get steady sle...