Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Software MacKiev · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like being able to access my tree on my iPad or phone to show off my tree. The bad reviews seem to only complain because you can’t edit. I like that it also keeps my main tree in a cloud to backup. The only thing I would change is that I agree it needs a relationship calculator and I would like to see being able to add guest login. I want family to have access without having to give out my personal password. I get having to pay for media upload because it can take a lot of space but perhaps the basic without media should be free and not a trial.
This app has been nice to use as a companion app to FTM 2019. But: I would like to see more fields from the full app migrated here and the relationship calculation as well - since this is the number one question I’m asked when family gets together... “How are you related to my uncle Henry so-and-so?” It would be nice to open FTM connect... search Henry so-and-so... and see he’s my 1st cousin 2x removed...
I don’t mind that FTM Connect is read only—this permits family sharing without anyone editing my database. I like the info tab that includes earliest and most recent births, average lifespan, etc. However, navigation is clunky and the data displayed are limited. To see any useful information (for example: relationships, facts, locations, sources) I have to go to my MacBook and use FTM 2019, which renders FTM Connect mostly useless. I am especially disappointed that I have found no way to see relationships in FTM Connect, and this is one of the most frequent things I search. Unless Mackiev updates FTM Connect to access and display much more information, I definitely won’t pay for a subscription once the free membership expires. After all, “Connect” suggest that one is able to connect to the entire FTM database.
Family Tree Maker® Connect (FTM Connect) is a companion app to the FTM 2024 desktop genealogy software. It allows you to view your own up-to-date Fami...