Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗FamilySearch International · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Wow such an incredible app! So usar friendly for adults and youth! Bright and colorful and I love all the prompts for ideas of things to share or find out about relatives and how easy it is to share or keep private. I love being able to add photos too! I tell everyone I know about it! Thank you! And it’s so fun to have points too to help stay motivated!🌟
I’ve really enjoyed the fun and interactive features on the app. Family history has never been so fun! I love the topic and question prompts. I love attaching pictures to my memories. Just can’t wait to get all my family to collaborate on our shared histories together.
This app is amazing and touches on many aspects of life on top of family history and temple work!! Super easy to use and very fun to do with your family!!
In a world of mass connectivity and social media, the core needs of genuine connection and identity are lost within the superficial landscape of curre...