Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Ancestry.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
WOW!! What a great resource. I’ve been doing family history for over 50 years…self-taught and worth every cent. I expected to be overwhelmed, in the dark, too old to learn now. I’m pleasantly surprised to find that I’m better educated than I think…always nice to know. It’s surprising to find that all those mistakes, years of writing people, hours at the library with a patient husband caring for 5 kids, and a bunch of Eureka moments…usually accidental, yielded some knowledge. Now, thanks to the Academy, I have SO many new places to look, and tips and tricks and…I gotta go!
I have been working on my family tree on Ancestry now for a few months straight. I found Ancestry Academy and before I even used it I thought it’d be a resource that is nice to have, but probably wouldn’t be used that often. I don’t run into hang ups too often when researching on Ancestry, but when I do this app is the best! I find it much easier to navigate than anything else I’ve tried. I’ve learned so much from this app!
It's great to be able to watch these in spare minutes. The vids are short and informative. I mostly don't go for 'reading instructions' unless it's absolutely necessary. I prefer to learn as I go. I don't want to learn how to make a tree, I want to go make the tree! For the most part, I can do just that in Ancestry - even searching for records and clues is amazingly easy. These videos give me valuable info and tools I don't get from doing. I love it! I don't understand the bad reviews, however, I'm an ancestry subscriber, so maybe my experience is different?
Ancestry Academy videos cover a wide-range of family history topics and offer something for genealogists of all levels. Learn through high quality vi...