Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗B&B (B&B), TOO · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This is a great app when it works. I’ve subscribed on 2 occasions and it’s stopped working about 2 day in on both occasions. The “app support” button redirects to a web page that doesn’t seem to exist anymore, and no response from the developer using the other contact methods. It really is a shame because the app is fantastic when it works. 😔
Bad
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| Name | Price | Type |
|---|---|---|
| Week | $2.99 | Weekly |
| Month | $3.99 | Monthly |
| Week | $3.99 | Weekly |
| Year | $17.99 | Yearly |
| Year | $22.99 | Yearly |
| Lifetime | $39.99 | One-time |