Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Aimee Blair Provencher · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
pookies this is a good game. get it.
thus game has saved my life. i found out my grandma had cancer and after playing this game none stop for 73 hours it went away! well,, not the cancer, she went away. they said it was terminal. but it's okay because the eye reminds me of my grandmas eyes being closed as they took her casket and put her into the ground. thank you! -billy bobby joesepher
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