Expecting and Empowered

Expecting and Empowered LLC · iOS

Expecting and Empowered

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

Expecting and Empowered screenshot 1Expecting and Empowered screenshot 2Expecting and Empowered screenshot 3Expecting and Empowered screenshot 4Expecting and Empowered screenshot 5Expecting and Empowered screenshot 6Expecting and Empowered screenshot 7Expecting and Empowered screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Expecting and Empowered Make?

Monthly Revenue
$30.0K
Annualized estimate
$360.0K
Per Download
$30.00

Platform Performance

🍎iOS
Revenue
$30.0K
Downloads
1.0K
Rating
4.8 ★(444)

Rating Distribution

4.8
★★★★★
444 reviews
5
2%
4
0%
3
2%
2
3%
1
92%

Top Countries

🇺🇸 US🇨🇦 CA🇱🇻 LV
Reviews (3)▼
★★★★★Annemwilliams9/16/2024
Couldn’t love it more

I started using their app at 8 weeks postpartum for strength training. Their workouts a manageable yet challenging and can be done in about 20 minutes which, as a mom, is fantastic. I love their strength training and that you can listen to your own music while doing them. What sets this apart, in my opinion, from other pregnancy/postpartum workout programs is that they have a whole 12 week program devoted to safely getting you back into running postpartum. Their return to running program was honestly life changing for me. It reignited my love for running and did it in a way where I didn’t feel overwhelmed and most importantly didn’t get any type of injury. I continued on to their running workouts that come after the 12 week program and they’re just as great. I just finished my first half marathon 10 months postpartum thanks to the foundation of strength training I built postpartum with them and then guiding me safely to return to running. I’m done having kids but I don’t see a reason to use any other app for workouts moving forward because they have everything you could need.

★★★★★TAW6202/2/2023
You won’t regret it!

Started with E&E during my first pregnancy before there was an app. Downloaded the app and subscribed as soon as it was available last year. The app has made it so much easier to do the workouts. Love the new circuit format as well. It feels like I get more done in less time. It’s perfect for busy mommas. You can pause your workouts, if you have to come back later to finish they make it super easy to start back up where you left off. The app offers everything. Workouts for pregnancy, postpartum, c-sections, running, yoga, core & more! And they are always working on new things to add. The workouts are designed for each phase of motherhood to easily accommodate where you are at physically. I love that I can trust that I am not doing damage to my body because of Krystle and Amy’s educational backgrounds. These ladies truly put so much time, effort and research into everything they put out in order to help us mommas heal properly and to prevent damage to our bodies. I was able to have two unmedicated births so far and am planning on doing the same with my third. I fully attribute that to the E&E workouts I’ve done during and after pregnancy. It’s 100% worth the investment in yourself!

★★★★★spacekasexx4/6/2022
BIG fan!

I really love this app. I started following E + E on Instagram in my first trimester and found their content so helpful! I was hesitant to buy their PDF versions of the program because of the price point and the fact that the pregnancy workouts and postpartum guide were sold separately. As I came up on my second trimester, I found it harder to get effective workouts in that were accommodating to my changing body and found myself much less motivated. As soon as I saw that they launched an app I knew I had to try it, and I’m so happy I did! I’m currently completing the third trimester workout program and will switch to postpartum once baby comes. I really feel like I’m getting a great workout in while staying safe and not overdoing it. What I love about the app is that you can start exactly where you are (I started at 28 weeks) and not feel like you’re wasting money on workouts from earlier in your pregnancy that you missed and won’t do. Like all new apps, there are definitely some minor glitches and room for improvement, but I think the app is 100% worth the money for a year subscription. I’m really grateful to have legit and safe content to help guide me through the rest of my pregnancy and postpartum! The women behind this app clearly know what they are doing in terms of fitness and healing!

Version History (65)▼
1.9.58/28/2026
1.9.47/21/2026
1.9.14/30/2026
1.9.04/10/2026
1.8.12/3/2026
1.8.012/23/2025
1.7.310/1/2025
1.7.29/8/2025
1.7.08/28/2025
1.6.93/27/2025
Available In (115 Countries)▼
🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇭 BH🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇨🇷 CR🇭🇷 Croatia🇨🇾 CY🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇹 MT🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇶🇦 QA🇷🇴 Romania🇸🇦 Saudi Arabia🇷🇸 RS🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇿🇦 South Africa🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇰🇭 KH🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM🇿🇼 ZW
Supported Languages (1)▼
English
App Details▼

The best at home workout app for pregnant and postpartum moms is waiting for you. All the workouts you need are waiting for you inside the Expecting a...

iOS App ID
1594936110
Content Rating
4+
Min OS
15.0
Size
93.6 MB
In-App Purchases
Yes
Publisher
Expecting and Empowered LLC
US

In-App Purchases (10)

NamePriceType
Monthly Subscription$19.99Monthly
Monthly Subscription$19.99Monthly
Monthly Subscription$19.99Monthly
Annual Subscription$19.99Monthly
Annual Subscription$149.99Yearly
Annual Subscription$149.99Yearly
Annual Subscription$149.99Yearly
Annual Subscription$149.99Yearly
Annual Subscription$149.99Yearly
Annual Subscription$149.99Yearly