Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Via Transportation, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Thanks
Tried to order a ride to carlton from campus for my friend and they wouldn’t take him. won’t take someone who didn’t order the cab, even if you ordered it for them and they’re a columbia student. if someone is unable to order a ride just to their DORM I feel like this eliminates another level of safety on campus.
The ride is 2 minutes away before you book it, the next minute it shows it’s 18 minutes away after you have booked. That’s not very safe when you are standing on the street at night. Defeats the whole purpose of the app!!
Evening Shuttle is a service that provides on-demand transportation as an alternative to walking alone at night. Columbia Transportation has partnered...