Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗EV Charging Solutions · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app has lots of bugs. One big bug is that on smaller phones, Register and Forgot Password links overlap, and thus you cannot reset your password. In order to reset your password, you either have to borrow a friend’s larger phone or call support and have them send you the reset link via email. They refuse to fix the app. They just don’t care. Second big bug is app randomly logs you out when using the app, and you cannot log in again, giving you the invalid credentials error. Only solution is to reset password, which can only be done in the app. Why you can’t do it online on a PC or a mobile browser is beyond me. They just don’t care. As for charging, in Los Angeles they have the best monthly unlimited plans, but… chargers are all 50 kW max,so expect to charge in 60 to 80 minutes. Chargers are also offline often. Chargers also in extremely bad neighborhoods like Wilmington and South Central. There is a huge gap between South Cental and Anaheim where there are no chargers. So few chargers. I suffer because working rideshare I need to save every penny. Only use this charging network if you are desperate.
Only half or less than half their chargers work. You start charging and the shut down after a few seconds or minutes. Some don’t start charging at all. Wasting time, energy, and money trying to drive to different stations only to find they don’t work. I go back days or weeks later and the same chargers still don’t work even after having called in and reported the non working chargers. I pay $99/month for what? This is unacceptable and EVCS doesn’t care to fix their problems. I also go to charge at certain “100 kw” chargers and can only reach 41-43kw/h charge speeds. Terrible.
These guys are smart and way ahead of the game EVCS offers subscription based charging throughout their network. They are the only ones smart enough to do this right now. This means you could pick one of their 4 plans, things like unlimited charging. Nobody else offers this I really hope that they continue to grow and expand into other states, because here’s a model that nobody’s doing. You have so many networks out there like EVgo, 7 charge at 7-Eleven, Circle K charge, EV Connect, blink, and the link goes on and on, and on all of these guys charge by the kilowatt hour or by time. EVCS that way you have a subscription and charge anytime you want sort of like when you use your Internet at home. However, the things they need are to expand their network to other states and more locations in the 3 states they’re in, add more faster, charging units to at least 250 kW, and the biggest thing, get the word out! They need marketing because when you’re the only one in a space, you need to let people know about your advantage. There are a lot of charging companies out there, and as we’ve already seen, there’s gonna be some that disappear and merge with others. I really hope EVCS makes it using the subscription model. If more people knew about it, it could be huge kudos to everyone at this company.
About EVCS: EVCS is one of the largest public EV charging networks on the U.S. West Coast. Our mission is to accelerate access to affordable, reliable...