Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Essence Communications Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the format of the magazine! Whether it’s online or in print, the photographs and images of people, places and events. I grew up reading this magazine from a young age. And when I became an adult I too became a fan and now a subscriber! Keep up the great work! Happy Holidays!
I’ve had a paid subscription for years and prior to an update in 2018 I was able to download magazines, but now I am not able to download the print version of the magazine, I can only download images. I reported this several times and it still hadn’t been fixed. Maybe the app needs to be rebuilt and/or get a new developer. This is ridiculous that Essence can’t get this fixed. I may actually cancel my subscription because I don’t understand why they can’t get it fixed when they are fully aware of it. UPDATE: as a previous reviewer stated the account # on the magazine cover is different from what’s online, so after using the online account number I found online was able to logon and download the magazine view of the magazine. The developer needs to correct the login image to show what portion of the account number users should use or tell customers to go online to get the correct acct #.
I enjoapp is unfinished. There isn’t a sign in option for current subscribers and no recognition of previous purchases. I think it was poor judgement to release an app in this unfinished condition. I just found out today, Dec. 6, that the Essence app isn’t compatible with Apple. Dumb decision by Essence It’s December 2018; today customer service reports Essence is working to eliminate the issues with their magazine app and IOS. Management decision to launch without IOS on board, not tested and remaining silent is irresponsible. When it’s fixed, I will take time to reconsider another subscription. Reckless!!!!!
ESSENCE is the premiere lifestyle, fashion and beauty magazine for African-American women. Download the newly updated ESSENCE magazine app and experi...
| Name | Price | Type |
|---|---|---|
| Essence Magazine 1 month | $1.99 | Monthly |
| February 2019 | $4.99 | One-time |
| December 2018 | $4.99 | One-time |
| Essence Magazine Sep 2018 | $4.99 | One-time |
| Mar 2020 | $4.99 | One-time |
| May 2019 | $4.99 | One-time |
| April 2019 | $4.99 | One-time |
| October 2019 | $4.99 | One-time |
| July-August 2019 | $4.99 | One-time |
| Essence 1 year Subscription | $17.99 | Yearly |