Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Equitable Life of Canada · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I appreciate that Equitable supports passkeys for signing in. Overall, a good claims submission process, but the app only supports browsing the photo library or taking a picture. I cannot browse files or attach a PDF. Please fix!
This app makes it much easier to submit claims. It doesn’t let me view images of previous claims which would really help in confirming what claims have already been made.
It only allows you to attach documents from photo album. It needs to also allow you to upload documents from cloud such as Apple files, Dropbox, etc. As a member filing a claim for my wife it also asked for my Equitable policy and certificate info. It should auto fill that info into the claim since I am logged into the app using that same info.
The Equitable EZClaim app allows Equitable Life group benefits plan members to get faster refunds by submitting claims from their iOS device. Simply s...