Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THE ENGLISH HERITAGE TRUST · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Illustrates the level of rubbish you can get away with. Last updated 2 YEARS AGO. Even English Heritage think it’s a waste of effort. It sort of works on iPhone but to be honest, I’ll be putting the paper guide in the car as it is more reliable. It does not even respect the screen orientation on the iPad, which is so basic a requirement as to be laughable. Two stars for the iPhone use, a hard zero for iPad. Well, it just lost another star. When I look for places on the map, all I get is a blank grey screen and the list view doesn’t show the distance of them from me. It will give you a site location but there is no way to click on this and fire-up Apple Maps to get there. Also doesn’t allow you to copy and paste the address. What rubbish. Not showing opening times for sites. Really? Useless. Utterly useless.
I downloaded the app as it’s easier carrying my phone around with me than the physical property listings… only it’s easier to use the paper copy to find the info I want. Get the app fixed please. The tabs don’t work properly, have to keep pressing back to finally get the info I need, the search function doesn’t work. It’s not useful at all. Also, the link on the App Store to get app support takes you to the home page and not to any help of any sort. Can be much more user friendly but obviously not so bothered as my comment is similar to many others. A member and thinking of using it - don’t bother
With the cost of Membership (which my husband, myself and two friends have just paid for) you would think EH would have invested into and developed an app that is actually useful. It is very cluncky and slow. When searching for places to visit, I have to hit the back button several times to take me to the previous screen. Information/photos of the places to visit is extremely limited. It appears this is not just my view, most of the reviews are similar but obviously, EH developers are ignoring everyone and not bringing this app up to speed. It can’t be that difficult as there are so many helpful and aesthetically pleasing apps out there. A members log in would also be a nice addition too…anyone listening??
You're never far away from a fascinating day out and this useful app helps you to find the perfect historic place to visit in England. Whether you fa...