Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Emprise Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I work with people everyday who need access to their bank account for things like balances and account #s, and I tell them you need to try out Emprise Bank because you absolutely will not have this much trouble! One of the things I appreciate is that because you are logged into your account, your account numbers are NOT hiddeN as if they are supposed to be some secret to you. The two factor security with biometric option is all you need. Many banks make it really difficult to see simple things like statements, check images, and even just the account number. You can literally do everything in the Emprise App.
The new Emprise Bank mobile banking app is truly incredible. It puts the ability to manage your finances right in the palm of your hand- allowing you to move money between accounts, deposit checks, manage holds and travel advisories on your debit cards, and my favorite, track your personal spending habits. The “MyInsights” feature in the app allows you to effortlessly keep track of deposits and withdraws, “no spend days”, and categorical spending, making budgeting such a breeze. For me, turning on my computer and logging into my online bank account was such a hassle, and this app has completely freed me of that. The app offers the ability to use facial recognition or password protection in order to log in, helping to ensure that sensitive information stays private. I would definitely recommend this app for those who value efficiency and ease of use.
For reference, I’m 23 and very tech savvy. I don’t struggle with adapting to updates and changes. However this app as well as the website have been fully useless. Still couldn’t pay off my cash please loan, had to call and pay over the phone. Honestly, the only ones who have been truly helpful are my local branches. They managed to help me log in the week this happened, but I have to type my ungodly long password every single time I log in because faceID still isn’t working. The overall appearance is too cluttered and hard to navigate. I have to click around for awhile before I find what I need. The about section and help section should be condensed into one because I’m not interested in emailing, I’m only looking for phone numbers when I need help. The dashboard is cluttered, but I do appreciate some of the insight updates, but that could also be condensed onto the insights tab. You don’t need the dashboard, honestly. This entire debacle has made me consider more than once going to a different bank and ending my use of Emprise. The only reason I’ve stayed is because I do honestly adore the staff at my closest branch and how helpful they’ve always been. If it wasn’t for them, I promise you’d have lost a lot of customers over this. I hope your team will listen to the complaints of your customers or all ages, and fix this. You had an entire weekend to roll out this system properly, and over a month to beta test and make sure the system wasn’t faulty. From a coding standpoint, there’s no excuse for this. Do better.
Access your money exactly how you want, when you want, and where you want with your Emprise Bank mobile app. Bank on the go: · Connect all you...