Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Emeritus Institute of Management Pte. Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Why is there no mention that you can’t access anything without paying for a membership until after I’ve downloads the app AND registered and gave you my email address. Then to play anything I have to subscribe and pay $99. I’m not saying that I wouldn’t pay $99 or it’s not worth it but why make me register first. Don’t make it free to download and app rest to have free use when it doesn’t. Mention the subscription. I don’t know if I would like the app or not and I’m not paying $99 to test it.
I’ve been using Emeritus on my desktop for a couple months now and I really like the UI. I just discovered the app and thought it would be great for watching my classes while on the train. Turns out it doesn’t recognize any of my credentials. What a let down... If the app is still in development then don’t launch it.
I literally learn something new everyday with this app. Some days I spend 5 mins and some days the content is so engaging I binge for 30 mins. They need to add the ability to download and watch the videos later. My favorites are how books are deconstructed into quick insights.
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| Name | Price | Type |
|---|---|---|
| Emeritus Monthly Subscription | $29.99 | Monthly |
| Emeritus Monthly India | $29.99 | Monthly |
| Emeritus Annual India | $204.99 | Yearly |
| Emeritus Premium Subscription (Annual) | $299.99 | Yearly |