Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lapland UK · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There seems to have been numerous poor reviews from previous years and it seems nothing has been done about it. The app opened up to an AR snowball game with Conker the Elf but I didn’t have to scan anything to get that on. Very poorly executed and the developers seem to have ignored any reviews from the past.
AR works well for me on the Advent and the 2nd Letter from Father Christmas but does not work on the 1st letter ( Good List Official Response). Development need to review this issue before you have lots of disappointed customers.
First day using the app worked really well. Other days since the app has been temperamental and hasn’t loaded the AR experience. Hopefully there are fixes to these bugs
Elf Vision brings your Lapland advent calendar to life with magical Augmented Reality moments! Each day throughout December in the run up to Christma...