Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Elevance Health, Inc · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I already changed my external email in Self Service IT but the app keeps sending security codes to my work email which I would not have access to and why I am using the app on my phone.
This app requires a one-time passcode every time I try to use it. The only option it gives me to send the passcode to is my work (Anthem) email, which I am not able to have on my personal phone. I use the app when I am away from my work computer too check something in the Pulse site, so having to log on to my work computer for the passcode email, then makes this app pointless.
I’m loving this app so far! Everything from pulse easily accessible on the go! The bot makes it easy to pull up the pages your needing to get to! It’s a winner for me!
Elevance Health Pulse app provides easy access and on the go essential capabilities for members, employees and public users such as employers, care pr...