Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Egencia LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I just spent over three hours trying to apply a credit on a new reservation. It took me three customer service representatives and I never was able to get the credit applied to my flight correctly. I eventually just had to cancel all of it and rebook the original flight, which by the way was less than what it would’ve been had one of the representatives credited the credit to a flight that they picked randomly very disappointed in this process not in the Customer Service handling as much as the actual process they seemed more confused than me
Use the website instead. I tried booking a flight on here and it said it was not available or overbooked, but then actually double-booked me. My controller had to figure out which one to decline. I could only see one reservation in the app but then looked online next day and there it was. Beside this Egencia is a horrible service. They give 120 rate options for hotel. Many at top of the list don’t have loyalty points so you have to be careful if you are a frequent traveler. Several times I booked the “included loyalty points” option but then never received my points or status credit. I called both hotel and Egencia and they blamed it on me, that I chose the wrong rate (out of the 120 options provided). I’m not a member of AARP, why does the app give me those options?? The app overall has had 0 value to me. On top of taking away loyalty points they charge exorbitant rates and commissions for every reservation. Travel agencies are outdated. Why would I pay someone to do something I can easily do myself? Egencia/Expedia = making traveling miserable again
Used Egencia app for a couple years. Hoped they’d fix the errors. I receive conflicting notices from Egencia and the airlines. For example, my flight is delayed today. I’m at the gate and see the real-time changes. Egencia sends me a message saying my flight time changed and is back to the original time. If I wasn’t sitting at the gate and didn’t know there is still a 40 minute delay, the Egencia notice would have caused me to panic a bit and leave the restaurant, lounge, etc earlier than necessary. I awarded 3 stars since Egencia is a good place to keep all my travel arrangements (flight, hotel, rental car, etc) in one location. Otherwise, I haven’t found the hotel prices to be less than competitors or direct booking with hotels. Since I’m forced to use Egencia for work, I’m disappointed I have to miss out on staying at nicer hotels because they aren’t listed in the app. I go through special approval, which is a hassle, to stay at some Hilton hotels that give a less expensive rate when I book directly through the hotel than when I book with Egencia. Overall, I’d love to see this app and website improved. Here’s hoping!
The Egencia app is the app for all: Manage all your business travel needs from one single app. • Travelers: Book & travel with confidence. Access mob...