Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗The Eat Purely Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been using Eat Purely for the last two years. I am seriously amazed, that they have not once failed on any of the meals I’ve ordered. The quality is like I would cook for myself. I love that I can order meals that I feel good about eating, being on a gluten and dairy free diet, with multiple food allergies, and not compromise on taste in anyway. Super convenient, too, after a long day, not having the bandwidth to cook, or do dishes! Total win!
I love Eat Purely! I order from them at least 2 times per month because I love their healthy variety of options. I will often choose EP over other food delivery services or even my favorite restaurants. The food always arrives fresh, on time, and DELICIOUS! My personal favorite dishes are the butternut squash soup, salsa verde salad, and spaghetti with spicy sausage, but I have never had a bad meal from EP! In fact, I have gotten a ton of my friends and neighbors addicted to it, too! Can’t imagine my healthy lifestyle without EP.
They deliver to every neighborhood (and even some suburbs) around Chicago EXCEPT the mostly Black neighborhoods, even though the neighborhoods they don't serve are closer to their kitchens/warehouses/distribution centers. They literally drive through and past Black neighborhoods to serve the other parts of the city without stopping. When I asked why they skip over these neighborhoods, I was told it's because they don't get as many orders here ... but how would you get orders if the app automatically says "outside delivery zone" when you type in your address? I'd understand if it was a distance thing or if they didn't LITERALLY drive through my (and other) neighborhoods to serve a different demographic but given that reality it just feels like discrimination. I complained to the company twice, directly, before posting this review because I wanted to give them a chance to either correct the policy or offer a reasonable explanation aside from discrimination but that hasn't happened.
Eat Purely delivers chef-curated menus that change seasonally to maximize nutrients and flavors. Our food never includes preservatives, hormones, anti...