Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗JL Spehr & JD Tsigros · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Fix your glitchy app it’s full of bugs it exits me out of the app randomly and more always having problems with it
Can’t see an obvious way to view a shops menu if it’s closed. I want to look through menus to see what to order in the future but I can’t?
Amazing quick service always friendly to customers.
Food delivery app for country and rural communities in Australia.