Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗LegalZoom.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This service is great, but they just announced pricing changes effective at the beginning of the year that increase the cost by 50% and decrease the number of mail items included in their personal plans by 85% - going from 50 items included down to 5. Just a wild price increase that came out of nowhere, and renders the service unrecognizable from a value standpoint. Really a terrible way to treat customers who will now have to go through the painful process of switching to a new virtual provider.
We’ve used the service for probably four years. During that time, they consistently raised their prices and never improved about a two week lead time from the time that mail was sent until the time it was scanned in. They use local addresses, but they forward all of the mail to Oregon to be scanned. This of course takes time. For years, they hid the “storage fees“ that were accumulating on certain pieces of mail that weren’t immediately shredded. They recently changed this option to make locating which pieces of mail were accumulating storage fees easier to find, but It was still a nasty practice to begin with. When we finally canceled our service, having found a much quicker and better option, not to mention way less expensive, they charged us an extra month and on top of that a $50 “cancellation fee.” You would think for this “cancellation fee“ that we would be able to continue to view and download our mail from their system perhaps for the next month or so. However, of course that is not the case. Access was immediately terminated, and in fact, it seems like we are blocked from even attempting to reset the password to login. There are much better options out there. Keep looking.
ECM does somewhat of a good job scanning. My only issue is with the receiving of mail. It takes a few days extra for them to receive mail. Once received, another 1-2 days to open and scan. My latest stimulus check arrived to ECM on the 28th of may. It was not scanned until the 1st of June. That’s 4 days later, but it arrived the same day as my other mail and those pieces were scanned 1 at a time from the 28th-31st. My stimulus sat longer waiting to be scanned, it was finally scanned but at 4:24pm on June 1st. I requested a “check stream deposit” same day but after 5pm which means that the check would need additional days to be sent to my bank. It’s now June 4th. The check is still sitting in the queue to be sent to my bank. Even when I’ve requested expedited shipping which costs an additional $20. This service is too much of a luxury honestly. I’m not sure if I can afford waiting days/weeks for important documents/checks. I am thinking about canceling this service. Please hire more people to work for the mail processing locations in Atlanta !
Earth Class Mail helps people make their postal mail paperless. As a leading provider of virtual mailboxes and virtual business addresses in the Unite...