Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗DVD.com, A Netflix Company · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app worked every time before I updated my iPad Pro 12.9” 2g to iOS 13.6.1. Now, it sometimes starts to load and after 10 seconds closes. Uninstalling and reinstalling the app makes no difference. Rebooting the iPad makes no difference. Since I wrote this review the app appears to be working, raised to four stars. Five stars would see better sorting and search, along with the option to watch videos available for streaming (the website allows this, why do I have to hop to another app for that?).
I think app is pretty good, but lacking is the ability to be able to search and/or alphabetize History. I just got Gifted and realized I saw it in July. It used to be, at least in a Full View, that when you put in Gifted, it would tell you when you returned it. In the app, when you search the movie, it doesn’t tell you. The only option you have is to scroll through your history list. It should be easy to add search to history, or add the option to alphabetize. I don’t appreciate reordering movies and it’s hard to remember every movie seen since we’ve been with Netflix since it’s beginning. Please consider expanding this functionality.
This app has grown into its own very well. I remember the first version or two it just looked like a zoomed in version of the browser page. This latest update (not sure when it happened) has turned it into a sleek iPhone app. This is definitely going to be a handy app once Big Telecom puts caps on home internet plans and everyone comes back to BluRay deliveries by mail. Keep up the good work on this app Netflix!!
Don’t worry about kiosks, due dates, or late fees. With unlimited entertainment for one monthly flat fee, it’s just happiness delivered to your door!...