Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Chris Johnson · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a doula, I so badly want to love this app. I like that I can quickly see a list of my clients and how far along they are. However, when I go to enter info under my clients, sometimes it saves and other times there is an error. It can be very frustrating after I spend quite a lot of time getting it all entered and it disappears. This also doesn’t transfer data over to the app on my computer. I’m hoping to find a better app for tracking my clients.
I’m excited to use this app for my doula clients. However, needs to sync across devices! I’m having to enter information on both phone and I pad. This needs to sync for traveling to clients or hospitals etc.
It is a great start, as I feel this is a new app. There are a few things I would love to see that would make this an amazing app, but it is okay as it is. Maybe other features will be added as time goes by if this is a new app. I would like to see it sync across devices so I can have it on my phone and iPad. I would like to have it require a password to open, for client confidentiality purposes. I would love to be able to attach multiple documents, such as client contract, agreement forms, etc. As it is, you can add a birth plan, it there are several other forms I would love to attach to keep all client notes and info in one place. I use Microsoft OneNote, and I guess it is okay to have to switch between apps, but it would be nice to include all forms in this app as well.
Doula Life was designed by a birth doula and made by her software designer husband. It was created to allow birth doulas to easily and quickly make...