Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Dirac · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Downloaded the iOS app as instructed in the QuickStart guide that came with my NAD M33. After creating a new account I am immediately instructed that I must download and use the MacOS app. What a waste of time! Logged out and back in to the iOS app and finally got to the measurement section. Despite the test signal being deafening and worrying it might blow my Martin Logans, the app complains the s/n is too low. There is no discernible background noise in the room. Useless. Will try the MacOS app and hope for a better experience.
I recently bought a new Onkyo AVR in part because it includes Dirac Live “Full Bandwidth.” I ran the setup through the app, but the result was terrible: The gain on my subwoofer was cranked way up, rattling my furniture on every drumbeat. I decided to shell out $$$ for the Dirac Live “Bass Control” upgrade, then ran through the setup again. Same result. Turns out Bass Control requires the Windows/Mac app, not the mobile app. That wasn’t clearly indicated when I bought the add-on. If you have a computer, skip the mobile app and go straight for the desktop app. It offers more options and (slightly) clearer explanations for each step of the setup process. (And FWIW the Bass Control add-on fixed the subwoofer gain issue, but I sure feel nickel-and-dimed…)
This app is just awful. For streets the descriptions are super brief , as if it was a bad foreign language translation. Next, it will not work as described. An error message that the “volume is too high” by then it instructs you to “turn up the volume” and try again. I’m super confused. This is 100% garbage! I think it might even be risky to run this on your audio system.
Note: To use this app, you will need a Dirac capable device. This device must additionally support connecting a microphone - you cannot use your phone...