Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American City Business Journals · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The best news articles for keeping up to date on what’s going on business-wise in the Denver area.
I have an active digital subscription. I had an issue where I was able to access the content on web site. However, at one point, the app suddenly does not allow me to login. It was eventually resolved, but there was about a week where users could not use the iPad app to download new issues. Glad it’s fixed.
I experienced the same problem not being able to sign in with my subscription credentials. I sent a message via the app support link and had a very quick response. The support person worked with the DBJ circulation folks and determined there is a problem with the local market. I was advised to download the “The Business Journals” app to use until the DBJ app issues are resolved. The Business Journals app works great 🙂
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