Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗American City Business Journals · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Overall, like the publication. The app dividing the subscriber content from the free content is ridiculous and a stupid idea. I have to jump back and forth from the home screen to read the paid content and it makes me more likely to miss stories.
What is with this new update? The format used to be an easy/seamless match with the website and now it’s nearly unusable.
This app is my primary source of local business news, love it
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