Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Carol Watanabe · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
As a Vet knowing there are companies that offer discounts every day (not just on holidays) is a game changer for my pocket book. Especially in towns I don’t know. Knowing the same discounts are offered to first responders is past due. The app is clear, fast, simple to use, and tells you exactly what discount and any exceptions are offered before you get to the business. The app is your ID at checkout and any staff at checkout knows the ID. No more standing in line while the clerk gets a manager because they don’t know what discount applies and what a DD 214 is (military discharge paper). What matters is what the app does for me every day. The fact it works so well is a bonus. As time goes by and more businesses get on the app I can drive down the highway and get discounts coast to coast. Online tab is the key until that happens because I can shop and save 24/7 from anywhere in the world. Got my app money back on my first BBQ dinner. All good
As the leader of a non-profit focused on Soldiers and their families, it’s great to see an app that’s dedicated to showing them where they can get discounts. Easy to use too. If you’re a Veteran or first responder, this an app you’ll want.
Used this app in Saint Louis were it first originated and it was fantastic! It’s so humbling to open the app and visually see all the businesses around me that are genuinely thankful for my husband/family’s service not just with their words of thanks but with REAL actions. Hopefully it grows across the country rapidly so others can experience this. It’s amazing, thank you!!
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