Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗SVT Software · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I enjoy this app and find it very helpful, but it doesn’t account for income, making the last few months of each debt under the snowball method unrealistically large and difficult to manage. Switching between the snowball method and non-extra payments is also inconvenient, as it requires users to re-mark paid months, and it only allows checking off three months at a time. If I’ve already marked six months as paid and switch from non-snowball, it resets all my progress. While I can work around this by updating the remaining balance manually, it would be much more convenient if the app offered an option to preserve already marked paid months.
I bought this as part of a checkbook bundle, and I would buy it again, I love the checking app. I like this app but it could be so much better with a few tweaks. My mortgage and credit card amounts get off by a few cents and I have to periodically adjust. The BIG COMPLAINT: when you need to adjust a debt, there needs to be a way to do it without deleting and starting over. It’s disheartening and discouraging to look like you just started to pay on something when in reality you’ve been paying it down for months but the payment amount or interest rate changed. You have to pretty much reset the date and amount on all of the debts. Also the debt I realized I didn’t have in the list, when I added the amount I owe NOW, it shows that as the amount I owed months ago. Need a way to add new debts from today, not months ago
The program overall works well. I have an issue with the fact that you cannot make a change for a one time extra payment. Also, the dates of the debt are difficult if not impossible to change. For example, I just deleted every single debt today and re-entered different amounts hoping to update everything and have it start fresh from today. Unfortunately, it still has 5/1/17 as the date. It seems like changing dates should be easy, but it isn't. These simple changes would make it a much better program.
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